The Soboba Casino Resort has long been known as a destination to play and stay and its ongoing presentation of show-stopping live entertainment has made it even more popular than ever. Chief Marketing Officer Martin Moore said Latin bands and comedians are always well-attended shows at Soboba. He added that the venue has also experienced great success with classic rock and country groups as well as magic shows.
“We look at the mix of our demographics and the past event attendees to narrow down the type of entertainment we think will sell,” he said. “We have tested different types and know generally what works better than others.”
Ticketed shows are held at the Cabaret Lounge inside the casino and at the Event Center adjacent to the casino itself, which provides enough space for a much larger audience and where those under 21 are allowed.
Director of Marketing Cara Cohan said, “We handle booking the talent internally along with booking managers and Entertainment companies.” The casino is preparing for some exciting events that are sure to appeal to a wide variety of attendees.
On Feb. 7, “Uptown Funk – Tribute to Bruno Mars” will be at the Cabaret Lounge at 7 p.m. and the following night at 8 p.m. the Blue Breeze Band will take that stage to showcase its Motown, R&B, Soul, Funk, Jazz and Blues talents.
On Valentine’s Day, MALIA will be at the Cabaret Lounge at 8 p.m. Often described as healing, MALIA’s sounds aren’t just something you listen to, they’re something you feel. Originally from the Pacific Northwest, the alternative R&B/neo-soul songstress has amassed millions of streams on her LPs. MALIA’s newest album, ‘Back in My Body’ highlights the healing journey of becoming conscious of the unconscious and the powerful metamorphosis of reclaiming responsibility for one’s life. Learn more at www.maliavibes.com.
The month will end on a high note as Leonel El Ranchero, a passionate and captivating artist hailing from Sinaloa, Mexico, appears at the Cabaret Lounge, starting at 8 p.m. Known primarily as a singer and songwriter, Leonel has become a prominent figure in the corrido genre, blending the traditional sounds of norteño and ranchera to create music that resonates deeply with fans around the world. Leonel is celebrated for his storytelling abilities and heartfelt performances, which capture the essence of Mexican culture and the struggles and triumphs of everyday life.
Stand-up comedian Brian Regan will headline at the Soboba Event Center on Feb. 15. Regan has distinguished himself as one of the premier comedians in the country. The perfect balance of sophisticated writing and physicality, Brian fills theaters nationwide with fervent fans that span generations.
Entertainment is also available at the Tree Bar and the Canyons restaurants on Fridays and Saturdays, usually starting at 6 p.m. Classical guitarist David Adele and Pianist Paula Arlich are two artists who will be making several appearances at Canyons in the coming weeks. Arlich is a classically trained pianist with extensive experience in composing, performing, theory, accompanying, and instructing. She is known for her ability to play virtually all styles of music, ranging from jazz standards to contemporary favorites. For more information, please visit www.paulaarlich.com.
Sports lovers are in for a treat on Feb. 9 at the Cabaret Lounge Big Game Viewing Party where they can share the afternoon fun with fellow fans who are 21 and older. While Kansas City and Philadelphia battle it out on the football field, guests can enjoy camaraderie, food and beverages starting at 2 p.m. The event offers $10 in Free Slot Play, two drink tickets, one food ticket with additional food available for cash, a football pool square for Free Slot Play, various raffle drawings and a grand prize of two tickets to a Kendrick Lamar concert at the Soboba Suite at SoFi Stadium in May, all for a $50 entrance fee.
For those that prefer to stay on the casino floor, there are exciting events available there as well. From now until Feb. 14 at 7:55 p.m., Table Games players will be able to participate in the “Lead with Luxury Chanel Giveaway.” A Table Games representative will issue one raffle ticket per verified “trigger hand” to eligible players. The player must drop their raffle tickets in the raffle barrel by 7:55 p.m. on Friday, Feb. 14. One winner will be drawn on Valentine's Day at 8 p.m. at the Table Games pit for the Chanel purse prize.
Throughout the month of February, guests have a chance to win a share of over $900,000 in prizes. Every Friday and Saturday from 4-11 p.m., slot machine players can earn one entry per 500 points in the “Swan of a Kind” promotion which offers $422,000 in cash and prizes. Players can earn points all month long, leading up to a Grand Prize drawing on Feb. 22 at 11 p.m. for a 2025 Dodge Charger Daytona Scat Pack. Visit Soboba Rewards inside the casino for more details.
On Feb. 27 from 4-8 p.m. popular slot influencers will reach out to millions of viewers via social media, live from the casino floor, as part of the $LOTFAN$ Tour Event. There will be a Hot Seat promotion, open to all. Guests must be actively playing at any slot machine with their Rewards card inserted to be eligible.
Soboba Casino Resort also offers invitation-only experiences for VIP and Hosted players. Want access to these elite perks? Join Soboba Rewards and earn your way to exclusive discounts, special offers, and priority event access all year long. To stay updated on shows and other activities at Soboba Casino Resort and to order tickets to events, please visit www.soboba.com.
Photos courtesy of the Soboba Band of Luiseño Indians
